Originating in Cleveland in the early 1900's, Sweetest Day was in fact established to do something sweet - to pass out candy to orphans, shut-ins and the elderly. The movement was started by the candy companies, so many viewed their altruistic efforts as having an ulterior motive. Critics accused the candy executives of attempting to start a new holiday that would benefit their business. Still, many needy and down-and-out citizens did receive a sweet treat to cheer them up (it was estimated that 26,000 boxes of candy were passed out the first year). Despite the cynical feedback, Sweetest Day did maintain a following for more than a century now, especially in the Northeast and Midwest, but has grown to represent any act of kindness to someone who may be struggling.
Flowers have been proven to uplift spirits and make people happier - and therefore are an excellent choice for a Sweetest Day gift for someone you love. Al's Florist has the cheerful floral arrangements guaranteed to make them smile. Read More about Do Something Sweet on Sweetest Day »
Posted by Vicky Rotunno on October 3, 2017
| Last Updated: October 7, 2017