Floral Design Day began as an homage to Carl Rittner, founder of the School of Floral Design in Boston. Rittner is considered by many to be the first to officially recognize working with s as a true art form, and his legacy is apparent today in the thousands of professionals working across the United States. This day is set aside to celebrate the artistry and beauty of s. If you have ever enjoyed a gorgeous arrangement or bouquet from Al’s Florist, there is a talented designer to thank. Although Floral Design Day was instituted in 1995, humanity has long looked to nature – and in particular, the – to express deep sentiments and to reflect the world around them. For instance, in the Victorian Era, ranging from 1830 to 1900, the language of s was born. Floral designing was for communication purposes, as lovers began sending specific blooms to convey secret messages and forbidden emotions. Also known as the Romantic Period or Romantic Era, and any type of , from tropical to garden, could be mixed in a lavish bouquet. Flowers and plants were used to exhibit opulence and beauty and were sometimes even carried as a fashion accessory.

Art Nouveau floral design arose in the late 1800’s, and was characterized by “violent curves”. Today an art nouveau arrangement would consist of flowing movement, curves and angles, and asymmetrical containers. This trend was closely followed by Art Deco, which arose out of a 1925 exhibition is Paris. The style highlights modern, geometric motifs and dramatic lines. This style relied heavily not only on the design of the s but a sharply geometric container.

From luxurious wild arrangements to linear and bold creations, floral designing has a rich history. Today, we celebrate all styles of design, and our talented artists are comfortable working in all genres. This Floral Design Day, celebrate by making Hollywood a little more beautiful, with a work of art from Al’s Florist.